In today’s digital landscape, content is key. The more personal and human your brand feels online, the more likely people are to connect with you and buy your products. In order to stand out from the rest of the noise, brands need to think outside of the box when it comes to marketing and advertising their company. And with Google being one of the most popular search engines in the world, it’s no wonder that so many companies are taking advantage of this platform to spread their message. While some may see Google as just another website or search engine, its potential for brand visibility is almost limitless. With access to billions of users at any given moment, there’s no better place for a company to get noticed than on Google. From interactive games like Sundar Pichai's New Alphabet Game to virtual reality experiences like Inside The New Google Headquarters, check out these three must-know Google web stories for more information about how you can reach potential customers like never before.
Google Launches New Video Streaming Service
In the news: Just days after announcing the discontinuation of its Google Play Music service, Google announced the launch of a new music video and audio streaming service called YouTube Music. This new platform comes with a personalized music experience, allowing users to choose between a variety of playlists or find music based on their mood, activity, or what they are doing. YouTube Music also comes with a special audio-only mode that lets users stream music without disturbing others nearby. Users can also expect an ad-free experience with YouTube Music Premium, which is offered as an added monthly subscription. The service is currently available in the United States, Australia, New Zealand, Mexico, and South Korea. What it means for your brand: With millions of people turning to YouTube on a daily basis to view music videos and listen to music, the launch of a new music streaming service like this will only continue to increase the popularity of the site. If your brand is looking to get more exposure, joining forces with YouTube could be the perfect solution. From sponsoring music videos to creating original content, there are many different ways you can get your brand in front of the millions of people who use this popular site every day.
Google Launches ‘Google For Jobs’
In the news: Google has launched a new initiative aimed at helping job seekers find employment opportunities in their area. The search engine giant has partnered with a number of organizations, including LinkedIn, Workforce Ventures, the American Staffing Association, and the Society of Human Resources Management, to create a “Google for Jobs” tool that promises to deliver the “most relevant” job openings to users based on their search history and location. Users can also use the Google for Jobs website to explore career paths, research local education and training programs, and receive advice on finding a job. The company has also partnered with other organizations to create a “Help for Employers” program, which allows businesses to post job openings and connect with job seekers in their local community. Google for Jobs is now available in 30 countries around the world. What it means for your brand: With millions of people looking for new jobs every year and millions of others looking to hire new employees, this new Google initiative is bound to attract a lot of attention. With this tool, businesses can find potential employees in their local area, and job seekers can find the right job based on their specific interests and qualifications. If your company is looking to hire new employees, this could be a great way to promote your brand and find the right people for the job.
Google Makes Big Update to Shopping Ads Platform
In the news: Google has announced a number of new updates to its shopping ads platform, including a new bid strategy, expanded product attributes, and more. New Bid Strategy: Google has introduced a new bidding strategy called Enhanced Bid Strategy, which allows advertisers to set a single bid for all of their shopping campaigns. This bid is then "automatically increased or decreased, based on a number of factors, such as how many other advertisers are targeting the same keywords, how much demand there is for the product, etc. Expanded Product Attributes: To help advertisers drive more sales, Google has introduced two new product attributes: color and materials. These can be used in combination with a product’s title, description, and URL to help users find the product that suits their needs. What it means for your brand: With these new updates, Google’s shopping ads platform is sure to increase brand visibility and sales for advertisers. For brands, this means that there is now more opportunity to get the products they have listed on Google Shopping in front of the right people. With these new product attributes, it’s important to make sure that the information provided is correct and up-to-date.
Google Introduces New Tools for Publishers
In the news: Google has announced a number of new tools and updates specifically designed to help publishers bring in more readers. New Tools: With this new update, Google Search is now able to identify content that is behind a paywall, allowing users to view content for free if they happen to be on Google Search. New Story Sampling Tools: With this new update, publishers can now use Google’s tools to create “samples,” or short excerpts of the story, for readers to sample and read for free before deciding if they want to read the full story. New Articles by Search function: This function allows users to see which articles on a certain topic are trending or most relevant to their search. What it means for your brand: For publishers, this could be an opportunity to make your content more visible to Google users and increase traffic to your website. With the new story sampling tools, you can offer your readers a taste of the content before they decide to read the rest of the story. With Google’s article by search function, you can promote your brand and articles to a larger audience.
Bottom Line
The Google web stories highlighted above are only the tip of the iceberg when it comes to the many ways that brands can promote their company and products on the internet. From interactive games and virtual reality experiences to new initiatives aimed at helping content creators and publishers better promote their work, there has never been a better time for brands to get ahead of the competition. Whether you’re looking to boost brand awareness or drive more traffic to your website, these Google web stories offer plenty of opportunity for growth. With the power of Google behind you, there’s no telling how far your company could go.